Picking the perfect towels

A lot goes into choosing the right towel for your bathroom.

We have to consider the size, the weight, the material, the design.

In this blog, we hope to give some tips and advice on how to find the perfect towels that will satisfy your needs.


Here at Allure Bath Fashions, we have four different sizes of bathroom towels from face cloths to bath sheets and everything in between. Make sure to consider the size you’re looking for before making a purchase.

Have you ever wondered what the difference between a bath towel and bath sheet is? Sizes can vary slightly between collections but our standard bath towel measures 70 x 127cm (28” x 50”).

If you’re looking for a towel to completely wrap yourself up with after a relaxing bath or a hot shower, our bath sheets are larger in size measuring 90 x 150cm (35” x 60”).

Looking for something smaller? Don’t worry – our wide range of hand towels measuring 50 x 90cm (20” x 35”) will make a great addition to any bathroom or ideal for use in the downstairs toilet.

We also have four pack face cloths available measuring 30 x 30cm (12” x 12”), available in an array of colours and ideal for complementing a range of bathroom interiors. 

Dimensions for Hand towel, bath towel and bath sheet and guest towel


Towels weight is measured using grams per square metre (GSM). A towel measuring between 300-400gsm is considered a lightweight towel, meaning it tends to be thinner, making it perfect for packing for travel or a trip to the gym. These towels tend to dry much quicker than the heavier towels. 

Most towels are between 400-600gsm, a medium-weight towel which is perfect for everyday use at home in the bathroom.

However, our Hotel Collection towels come in at 800gsm, making them one of the heaviest towels you will find. These towels are extra thick and absorbent and they won't feel as damp as a lightweight towel when you are drying yourself off after stepping out the bath.


If you’re on the lookout for a towel that is perfect for people with sensitive skin, consider our blend of bamboo and cotton featured in the Marlborough Collection. You can read more about the benefits of using bamboo in our towels here.

Why not try the renowned quality of Egyptian cotton towels, available in our Zero Twist Collection. The zero twist technology combined with the long, strong fibres of the Egyptian cotton ensures that our towels retain their softness and colour wash-after-wash and have absorbent, quick-drying properties. 

Combed cotton towels, like those in our stunning Sparkle Collection, come with durability guaranteed. Their fibres are combed before construction to remove any shorter threads, only leaving the strongest and longest threads to be woven into the towel.

Alternatively, you could try the ring-spun cotton of our Hotel Essentials Towels. This is where long and short fibres are twisted together before construction, making for a smoother feeling towel.

Towels folded in matching colours and stacked on a storage cabinet


Towels are perfect for adding the final flourish to your bathroom, so consider choosing a matching set to keep your look consistent. A set of new towels is also the most economical way of giving your bathroom a style overhaul.

We are sure to have just what your are looking for considering we have a wide range of both plain and patterned towels.

If you’re struggling to find the perfect colour towels to match your interior, take a look at our Zero Twist towels, available in an incredible 18 colour variations.

Looking for a more contemporary feel? Check out the geometric design featured in our Madrid Collection. Or if you want something more timeless and sophisticated, perhaps our Country House sculpted towels are what you are looking for.

Close ups of the texture and pattern of three towel ranges

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