Frequently Asked Questions

What shipping method do you use and how much will it cost?

If your order is over the value of £50, you will automatically qualify for free UK shipping. Our standard shipping cost is £4.10. 

For all our UK customers, we use a Royal Mail or ParcelForce Tracked and Signed For 48 Hour service.

When your order is dispatched, you will receive an email or SMS confirmation, containing your order’s tracking number.

Will you ship internationally?

Yes. For international shipments, we use a variety of trusted couriers including DHL, DPD and ParcelForce Worldwide. 

To get a quote for international shipments, please follow these steps:

  • Add all of the products you would like to purchase to your cart;
  • The shipping cost will automatically be calculated when you reach the checkout page. 

What payment methods do you accept?

We accept Visa, MasterCard, Amex, Maestro, Shop Pay, Apple Pay and Google Pay.

    How long will my order take to process?

    If your order is received before 12pm, we aim to dispatch your order the same working day. If that isn’t possible, your order will be dispatched on the next working day.

    Please note that we do not dispatch orders on weekends or bank holidays.

    How long will delivery take?

    Once your order has been dispatched, transit time for all UK orders will be 2-3 working days. Please note that Royal Mail will not deliver on Sundays or Bank Holidays.

    For international orders, typical transit times are:

    • Orders dispatched to Europe: 3-11 working days.
    • Orders dispatched to North America: 7-14 working days.

    Can I add an item(s) to an existing order?

    If your order has not yet been dispatched, yes you can.

    Please email us immediately at with your request to add a product(s) or call us on 01793 574505 (Monday to Friday, 9am-5pm), quoting your order number. 

    Once the products have been added to your order, you will receive an email asking you to pay the outstanding balance. This will need to be paid before the order is dispatched. 

    If your order has already been dispatched, you will need to raise a new order.

    Can we change the delivery address on an existing order?

    If your order has not been dispatched, yes you can. 

    Please email us at or call us on 01793 574505 (Monday to Friday, 9am-5pm) as soon as you can after your order has been placed.

    Please note that we can not be held responsible for orders not received due to an incorrect shipping addresses being provided by the customer at the time of purchase.

    Can I cancel an existing order?

    We can cancel and refund your order if it has not yet been dispatched. 

    To cancel an order we recommend emailing us at as soon as possible or give us a call on 01793 574505 (Monday to Friday, 9am-5pm), quoting your order number. 

    If your order has already been dispatched, we will not be able to cancel your order. You will need to return the goods to receive a refund in line with our returns policy

    Where is my order?

    Once your order has been dispatched, you will receive an email with a tracking number. Please check this tracking number for information on your parcel’s location.

    If you’re going to be out when the parcel is due for delivery, we would recommend redirecting to your preferred neighbour, or arrange a re-delivery via the Royal Mail website. 

    Please note that the tracking may not update on weekends or bank holidays.

    What is your returns policy?

    You have 14 days from receiving your item to return back to us. Refunds are paid within 3-5 working days of our warehouse processing the return.

    Our returns address is:

    Allure Returns
    Marvel X Ltd
    Unit 8 Oak Tree Business Centre
    Spitfire Way
    SN3 4TX

    You can find our returns policy in full here.

    Can I place an order over the phone?

    Yes. Please call us Monday-Friday, 9am-5pm on 01793 574505 and one of our customer support team will happily take your order.

    Do you accept bulk or trade orders?

    Yes, we do. Please visit our Wholesale page here or email to discuss.

    How do I care for my bath mats and towels?

    All of our products have a care label attached, providing all of the necessary information to help best care for your products.

    All orders through our website will also include a leaflet with information about how to best care for your towels and cotton or microfibre mats.

    You can read our blog post here which helps explain how to keep your towels softer for longer. You can also read our guide on how to clean bath mats here.

    If for any reason you are unsure about the care instructions for your Allure Bath Fashions’ product, please contact us at and one of our customer support team will be happy to assist.

    Where are your products manufactured?

    We have a wide range of trusted suppliers across the world, including Turkey, Portugal, India and many more.

    Are your products produced ethically?

    All our factories meet the Ethical Trade Initiative (ETI) code of conduct. The majority of our range is also OEKO-TEX certified, ensuring that no harmful dyes of chemicals were used during production.

    Do you offer sustainable products?

    Yes, our Marlborough Collection is made from sustainably sourced and eco-friendly materials bamboo and cotton.

    To find out more about the benefits of bamboo towels, read our blog post here.

    Do your bath mats come with a non-slip underlay?

    All of our bath mats either have a non-slip backing, or you will be provided with a non-slip underlay free of charge.

    If you are unsure, please check specifications on the product page. 

    Who runs Allure Bath Fashions?

    We are an independent, family business managed and run by its owners, all of whom are passionate about Allure Bath Fashions and are at the forefront of day to day operations at our headquarters in Wiltshire.

    How can I contact Allure Bath Fashions?

    There are a number of ways that you can get in touch with us.

    Live chat is available when you can see “Chat with us now” in the bottom left corner of your screen. This will usually be available Monday-Friday from 9am to 5pm.

    When we are offline, you will see an option to “Message Us”. In this case, we will get back to you as soon as we can via email.

    To contact us via email directly, please get in touch with One of our friendly customer support team will get back to you within one working day.

    If your enquiry is urgent, you can reach us by telephone on 01793 574505, available Monday-Friday from 9am to 5pm.

    Alternatively, you can contact us through our social media platforms. 

    I have an Allure product but can’t find it on your website, can you help?

    If you can’t find the product on our website, there is a possibility that it has been discontinued or it is out of stock.

    Please email us at for assistance. If possible, please attach an image of the product you are looking for to allow us to get back to you sooner.

    If an item is showing out of stock, will it become available again?

    Please contact to find out stock availability and when or if it is estimated to become available.

    We will be happy to notify you when the products do become available again.

    We do not accept pre-orders for new or out of stock items.

    What size towel do I need?

    The size of towel that you require will depend on what you plan to use it for. 

    Please see below a complete size guide, showing the different sizes that we have to offer:

    Towel Size Guide

    These are approximate sizes and will vary slightly between collections. Dimensions will be visible on the individual product pages under specifications.

    Our blog posts ‘Picking the perfect towels’ and the ‘Difference between a bath towel and bath sheet’ may also help with your decision making. 

    What Covid-19 measures are you taking?

    We are taking all possible steps to ensure the safety of our staff and customers. 

    We are open and accepting orders, which will be delivered contact-free by our trusted couriers, keeping both parties safe.

    Our staff are practicing social distancing, wearing face coverings, washing hands and cleaning surfaces regularly when orders are being processed. 

    Do you have any discount codes available?

    We currently have a range of promotions available. Please see our discount codes page for more information.