About Us

Allure Bath Fashions provides a distinctive and broad range of beautifully designed bath mats and towels. 

Established with very strong Indian connections, we are a leading supplier of top quality home textiles to retailers on the High Street in the UK, US, Ireland, Germany and other North and Western European countries. With immense experience and passion, and with strategic alliances in place, we are well equipped to seize the opportunities unfolding before us.

We are an independent, family business managed and run by its owners, all of whom are passionate about Allure Bath Fashions and are at the forefront of day to day operations at our headquarters in Wiltshire.

As our creations evolve over time, our aim remains to create an experience of discovery and surprise. We pride ourselves in transforming everyday moments into extraordinary occasions.

Our team have more than 31 years of extensive experience in manufacturing, quality control, supply chain management, customer relations, marketing and merchandising.

Our brand is our promise to consumers, a commitment to providing helpful information as well as unique, practical and beautiful products that make every day more meaningful.

It is our long-standing policy to ensure that purchasing related matters are always conducted in an ethical and proper manner. All our factories meet the Ethical Trade Initiative (ETI) code of conduct.

Our sister brand, Allure Home Fashions, offers a range of versatile throws and multi-purpose mats.

Allure Bath Fashions is a registered brand of Marvel X Limited.