About us

Welcome to Allure Bath Fashions, home of all things comfort.

Picture this: a family-run business nestled in the heart of Wiltshire, fueled by passion for all things soft and stylish.

Let's talk knowledge and experience - our friendly team boasts over three decades of expertise in everything from design and manufacturing to marketing. We take pride in making sure every stitch, every thread, and every customer interaction is just as you'd desire.

Our customers are more than buyers - you are part of the Allure family. That means getting helpful info, practical products, and a dash of beauty in everything we offer. Why settle for ordinary when you can enjoy the extraordinary?

Ethical shopping? It's kind of our thing. All our factories meet the Ethical Trade Initiative (ETI) code of conduct, because we believe in doing good while looking good.

So wrap yourself in our comfort and style your home with our growing collection of towels, mats, and throws - where luxury meets everyday indulgence.

Find us in store

If you’d like to experience the luxurious softness of our towels, mats, and throws up close and personal, you can find us in one of many stores across the UK and indulge your senses with our irresistible textures and plush fabrics.

Stock availability may be limited at each location. Please call your local store if you wish to confirm.

Got a question for Allure Bath Fashions?

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