About us

Welcome to Allure Bath Fashions, home to all things comfort.

Picture this: a family-run business nestled in the heart of Wiltshire, fueled by passion for all things soft and stylish.

Let's talk knowledge and experience – our friendly team boasts over three decades of expertise in everything from design and manufacturing to marketing. We take pride in making sure every stitch, every thread, and every customer interaction is just as you'd desire.

Speaking of customers, you're more than just a buyer to us – we welcome you to join the Allure family. That means getting helpful info, practical products, and a dash of beauty in everything we offer. Because why settle for ordinary when you can have extraordinary?

Ethical shopping? It's kind of our thing. All our factories meet the Ethical Trade Initiative (ETI) code of conduct, because we believe in doing good while looking good.

So wrap yourself in our comfort and style your home with our growing collection of towels, mats, and throws – where luxury meets everyday indulgence.

Find us in store

Wanting to experience the luxurious softness of our towels, mats, and throws up close and personal? Find us in one of many stores across th UK and indulge your senses with our irresistible textures and plush fabrics.

Stock availability may be limited for each shops location.

Call your local store if you wish to confirm.

Got a question for Allure Bath Fashions?

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