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



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

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Guarantees
FAQs
Placing an order
What payment methods do you accept?
We accept Visa, MasterCard, Amex, Maestro, Shop Pay, Apple Pay, PayPal and Google Pay.
Can I place an order over the phone?
Yes. Please call us Monday-Friday, 9am-5pm on 01793 574505 and one of our customer support team will happily take your order.
Will I be able to return my order if it's not quite right?
Yes, we offer free UK returns on all orders. International orders can also be returned. You can view our returns policy in full before purchasing.
Amending my order
Can we change the delivery address on an existing order?
If your order has not been dispatched, yes you can. Please email us at store@allurebathfashions.co.uk or call us on 01793 574505 (Monday to Friday, 9am-5pm) as soon as you can after your order has been placed.
Please note that we can not be held responsible for orders not received due to anincorrect shipping addresses being provided by the customer at the time of purchase.
Can I cancel an existing order?
We can cancel and refund your order if it has not yet been dispatched. To cancel an order we recommend emailing us at store@allurebathfashions.co.uk as soon as possible or give us a call on 01793 574505 (Monday to Friday, 9am-5pm), quoting your order number.
If your order has already been dispatched, we will not be able to cancel your order. You will need to return the goods to receive a refund in line with our returns policy.
Where is my order?
Once your order has been dispatched, you will receive an email with a tracking number. Please check this tracking number for information on your parcel’s location. If you’re going to be out when the parcel is due for delivery, we would recommend redirecting to your preferred neighbour, or arrange a re-delivery via the Royal Mail website.
Please note that the tracking may not update on weekends or bank holidays.
Can I add an item(s) to an existing order?
If your order has not yet been dispatched, yes you can. Please email us immediately at store@allurebathfashions.co.uk with your request to add a product(s) or call us on 01793 574505 (Monday to Friday, 9am-5pm), quoting your order number. Once the products have been added to your order, you will receive an email asking you to pay the outstanding balance.
This will need to be paid before the order is dispatched. If your order has already been dispatched, you will need to raise a new order.
About our products
How do I care for my bath mats and towels?
All of our products have a care label attached, providing all of the necessary information to help best care for your products. All orders through our website will also include a leaflet with information about how to best care for your towels and cotton or microfibre mats.
You can read our blog post here which helps explain how to keep your towels softer for longer. You can also read our guide on how to clean bath mats here.
If for any reason you are unsure about the care instructions for your Allure Bath Fashions’ product, please contact us at store@allurebathfashions.co.uk and one of our customer support team will be happy to assist.
Where are your products manufactured?
We have a wide range of trusted suppliers across the world, including Turkey, Portugal, India and many more.
Are your products produced ethically?
All our factories meet the Ethical Trade Initiative (ETI) code of conduct. The majority of our range is also OEKO-TEX certified, ensuring that no harmful dyes of chemicals were used during production.
Do you offer sustainable products?
Yes, our Marlborough Collection is made from sustainably sourced and eco-friendly materials bamboo and cotton. To find out more about the benefits of bamboo towels, read our blog post here.
Do your bath mats come with a non-slip underlay?
All of our bath mats either have a non-slip backing, or you will be provided with a non-slip underlay free of charge. If you are unsure, please check specifications on the product page.
I have an Allure product but can’t find it on your website, can you help?
If you can’t find the product on our website, there is a possibility that it has been discontinued or it is out of stock.Please email us at store@allurebathfashions.co.uk for assistance. If possible, please attach an image of the product you are looking for to allow us to get back to you sooner.
If an item is showing out of stock, will it become available again?
Please contact store@allurebathfashions.co.uk to find out stock availability and when or if it is estimated to become available. We will be happy to notify you when the products do become available again.
We do not accept pre-orders for new or out of stock items.
About Allure Bath Fashions
Who runs Allure Bath Fashions?
We are an independent, family business managed and run by its owners, all of whom are passionate about Allure Bath Fashions and are at the forefront of day to day operations at our headquarters in Wiltshire.
Do you have any discount codes available?
We currently have a range of promotions available. Please see our discount codes page for more information.

What are Zero Twist Towels?
The main, distinct difference between a zero twist towel and a standard towel is the softness and absorbency that a zero twist towel provides.
The open loop works perfectly at absorbing more water than a closed, twisted loop. Furthermore, this open loop also lets more air in, so that these towels dry quicker than traditional towels.
So if you're searching for towels that hold onto that brand new fluffy feeling, these cotton towels are the answer.
Interested to find out more, before committing to a luxurious, new towel set? Read our blog to learn more about Zero Twist Towels.
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Striking Multicolour Pattern.
Make a bold statement in your bathroom with our striking black and multicolour patterned towels.
Designed with a modern grid-like pattern, these towels bring a contemporary touch to your space while offering the same softness and absorbency you love. Whether you're refreshing your bathroom décor or adding a splash of personality, these towels perfectly balance style and function.
Perfect for elevating your everyday routine, these towels blend bold design with practical comfort. Whether draped over a towel rack or wrapped around you after a warm bath, they deliver both eye-catching style and ultimate cosiness.

Recycled Cotton Towels.
Crafted from high-quality recycled cotton yarns, each towel in this collection is completely unique, with subtle variations in colour and texture that make it one of a kind.
By repurposing yarn we minimise textile waste while maintaining the exceptional softness and absorbency you expect. This eco-conscious process not only reduces environmental impact but also gives each towel a distinctive character, as the blend of recycled fibers creates a rich, slightly varied colour depth that sets it apart.
Despite being made from recycled materials, these towels undergo a meticulous production process to ensure durability and long-lasting comfort. The result is a towel that aligns with a more sustainable way of living—proving that luxury and responsibility can go hand in hand.