










Guarantees
FAQs
Placing an order
What payment methods do you accept?
We accept Visa, MasterCard, Amex, Maestro, Shop Pay, Apple Pay, PayPal and Google Pay.
Can I place an order over the phone?
Yes. Please call us Monday-Friday, 9am-5pm on 01793 574505 and one of our customer support team will happily take your order.
Will I be able to return my order if it's not quite right?
Yes, we offer free UK returns on all orders. International orders can also be returned. You can view our returns policy in full before purchasing.
Amending my order
Can we change the delivery address on an existing order?
If your order has not been dispatched, yes you can. Please email us at store@allurebathfashions.co.uk or call us on 01793 574505 (Monday to Friday, 9am-5pm) as soon as you can after your order has been placed.
Please note that we can not be held responsible for orders not received due to anincorrect shipping addresses being provided by the customer at the time of purchase.
Can I cancel an existing order?
We can cancel and refund your order if it has not yet been dispatched. To cancel an order we recommend emailing us at store@allurebathfashions.co.uk as soon as possible or give us a call on 01793 574505 (Monday to Friday, 9am-5pm), quoting your order number.
If your order has already been dispatched, we will not be able to cancel your order. You will need to return the goods to receive a refund in line with our returns policy.
Where is my order?
Once your order has been dispatched, you will receive an email with a tracking number. Please check this tracking number for information on your parcel’s location. If you’re going to be out when the parcel is due for delivery, we would recommend redirecting to your preferred neighbour, or arrange a re-delivery via the Royal Mail website.
Please note that the tracking may not update on weekends or bank holidays.
Can I add an item(s) to an existing order?
If your order has not yet been dispatched, yes you can. Please email us immediately at store@allurebathfashions.co.uk with your request to add a product(s) or call us on 01793 574505 (Monday to Friday, 9am-5pm), quoting your order number. Once the products have been added to your order, you will receive an email asking you to pay the outstanding balance.
This will need to be paid before the order is dispatched. If your order has already been dispatched, you will need to raise a new order.
About our products
How do I care for my bath mats and towels?
All of our products have a care label attached, providing all of the necessary information to help best care for your products. All orders through our website will also include a leaflet with information about how to best care for your towels and cotton or microfibre mats.
You can read our blog post here which helps explain how to keep your towels softer for longer. You can also read our guide on how to clean bath mats here.
If for any reason you are unsure about the care instructions for your Allure Bath Fashions’ product, please contact us at store@allurebathfashions.co.uk and one of our customer support team will be happy to assist.
Where are your products manufactured?
We have a wide range of trusted suppliers across the world, including Turkey, Portugal, India and many more.
Are your products produced ethically?
All our factories meet the Ethical Trade Initiative (ETI) code of conduct. The majority of our range is also OEKO-TEX certified, ensuring that no harmful dyes of chemicals were used during production.
Do you offer sustainable products?
Yes, our Marlborough Collection is made from sustainably sourced and eco-friendly materials bamboo and cotton. To find out more about the benefits of bamboo towels, read our blog post here.
Do your bath mats come with a non-slip underlay?
All of our bath mats either have a non-slip backing, or you will be provided with a non-slip underlay free of charge. If you are unsure, please check specifications on the product page.
I have an Allure product but can’t find it on your website, can you help?
If you can’t find the product on our website, there is a possibility that it has been discontinued or it is out of stock.Please email us at store@allurebathfashions.co.uk for assistance. If possible, please attach an image of the product you are looking for to allow us to get back to you sooner.
If an item is showing out of stock, will it become available again?
Please contact store@allurebathfashions.co.uk to find out stock availability and when or if it is estimated to become available. We will be happy to notify you when the products do become available again.
We do not accept pre-orders for new or out of stock items.
About Allure Bath Fashions
Who runs Allure Bath Fashions?
We are an independent, family business managed and run by its owners, all of whom are passionate about Allure Bath Fashions and are at the forefront of day to day operations at our headquarters in Wiltshire.
Do you have any discount codes available?
We currently have a range of promotions available. Please see our discount codes page for more information.

Decorative Patterned Towels
Designed to stand out, these bold colourful towels bring a playful yet considered look to your space.
Bold stripes are paired with raised polka-dot texture, creating depth, movement and a tactile finish that instantly lifts everyday bathroom styling.
Finished with a decorative tasselled fringe, each towel feels relaxed and design-led, adding personality without overpowering the room.
The vibrant colour palette makes them ideal for mixing, matching or adding a cheerful accent to neutral bathrooms.
Whether you're looking to add boho accessories to your decor, or instead are looking at creating a modern, maximalist interior, these fun towels are a great pick.

Comfort & Practicality
As well as looking good, these patterned towels are made for daily use. The super-soft textured pile feels gentle against the skin while remaining highly absorbent, making them perfect for hands, hair and post-bath comfort.
Practical features make these towels as convenient as they are comfortable. Each piece is finished with a sewn-in hanging loop, allowing you to neatly hang towels on hooks or rails after use.
This simple but thoughtful addition helps towels dry more quickly and efficiently between uses, keeping them fresher for longer while also making everyday bathroom organisation effortless.
Available in three coordinating sizes for coordination. The hand towel size can be used in the bathroom or downstairs loo, as it quickly and softly dries hands.
Then choose between a bath towel or large bath sheet, to wrap up in after a hot shower.

Sustainable Towels
Expertly crafted from 100% recycled cotton, these statement towels are thoughtfully made with a lighter environmental footprint.
What really is recycled cotton?
Leftover yarns from mass productions are used and given a new lease of life. By repurposing existing fibres, these bath towels help reduce cotton waste while still delivering the comfort, durability and style that we all want.
For the ultimate colour impact, pair these fun towels with colourful bath mats, or for a more simple approach, opt for a plain white or black bath mat to let the towels do the talking.
Explore how you can easily incorporate sustainable decor such as rugs, towels and bath mats into your home.



